Influencers

Creating a new market online

The Digital Marketing Magazine explains How Social Media and its Influencers are Driving Fashion in the article written by journalist Autumn Wilberg. It explains the creation of a new market interaction where there is a direct relation between brands and their customers through social medial networks, where influencers are the main catalysts of this new advertising technique. Instagram is one of the most adopted social media networks by brands and users for fashion marketing purposes, since it has shown the most user interaction compared to other platforms.


“Instagram has become a platform for fashion brands to connect with their audience directly, rather than through a catwalk show or print advertising campaign. This encourages brands to think more about ‘real’ people, with different bodies, skin tones and fashion preferences — it’s opened a whole new world for fashion marketers.”

Autumn wilberg
Senior copywriter at Quiz Clothing
Fashion Nova’s diverse model lineup for its recent Cardi B collection launch.
See post here

But why are brands adopting this new way of advertising?

The Business of Influence | Forbes
  • Consumers are aware of the power of influencers on social media to start and promote trends.
  • Users follow influencers they identify with and align with their personal preferences.
  • Following influencers helps users to define their personal brand online.
  • Consumers are influenced to purchase products or follow trends when influencers are passionate about it.
  • Brands pick influencers not only for their audience but for their creativity.
  • Influencer marketing is a more personalized and organic way of marketing.
  • Influencers help a brand tell its story and sell products with a purpose.

What Influencers Do and Say Online

Laura Leth is a Beauty product and Fashion influencer on Instagram with 143 thousand followers.
Laura shares her daily outfits and her opinion on them. She gives credit to the Fashion brands where she got her clothes from. Click here to see post.

Some Key Influencer Marketing Statistics

Click here to learn more Marketing Statistics about Influencers.